01 welcome

Arus Tarawaratit

Im a
02 About

Hello There!

I am a Customer Experience Designer who helps transform organizations to move towards a truly digital ecosystem. I will be driving experience design from end to end, including discovery, ideation, conceptualization, detailed design, prototyping, and product validation across multiple products and business areas. In addition, I advocate for design thinking and delivering customer-centric user experiences.

Customer Experience Designer
UX Designer
UI Designer
Digital Product Manager
03 Resume

expertise

Areas of expertise

> Customer Experience

> User Experience Design

> User Interface Design

> Building Digital Teams

> Design Thinking

> Agile Methodology

> Design System

> Customer Reseach

Work expertise

  • 2020 - Present

    First Vice President  :  Head of Customer Experience

    Principal Asset Management Co., Ltd., Thailand

    Leading and managing to improve, maintain, and exceed overall customer satisfaction especially with digital products and services. To surface key insights in our customer journey to help with the improvement of Principal products and services.
    KPI base on

    • CSAT NPS CXI
    • Increase user traffic and interactions.
    • Support and drive design implementation and development
    • Create digital solution

  • 2017 — 2020

    Assistant Vice President  :  UX/UI Team Lead

    TISCO Bank PCL, Bangkok, Thailand

    Leading and managing TISCO's UX and creative direction for TISCO's Mobile Applications, Web Applications, and Websites. My goals are to:

    • Increase user traffic and interactions.
    • Create intuitive wireframes and maintain TISCO's UI foundation
    • Conduct effective concept and usability testing
    • Effectively communicate design ideas, concepts and prototypes to management and business units.
    • Support and drive design implementation and development

  • 2012 — 2017

    Senior UI Developer

    eUnite System Co., Ltd., Bangkok, Thailand

    • Developed and defined information architecture
    • Handled interaction design for several complex web applications utilizing user Yow diagrams, sitemaps and interactive wireframes
    • Delivered and conveyed design concepts to management and business partners
    • Delivered front-end programming for web applications

  • 2012

    Senior Web Master

    Sukishi Intergroup Co., Ltd., Bangkok, Thailand

    • Helped to build, design and maintain the company's website.
    • Support in execution and planning of online marketing campaigns

  • 2011 — 2012

    Marketing & Graphic Designer

    In-House Dental Art Co., Ltd., Bangkok, Thailand

    • Marketing campaign execution
    • Web and marketing material design

Education

  • 2007 - 2010

    Bachelor of Education Technology

    Burapha University, Chonburi, Thailand

Skills

Skills

  • UX&UI Design
  • Customer Research
  • Prototyping
  • Usability Testing
  • A/B Testing
  • Data Research and Analysis
  • Executive Communication

Design Stack

  • Web responsive Design
  • Mobile App Design
  • Figma
  • Sketch APP
  • Adobe XD

Language

  • Thai 100%
  • English 60%

Development Stack

  • Javascript
  • Firebase
  • HTML/CSS
  • PHP
  • UIKIT Front-end Framework
  • Hotjar
  • Dootstrap Framework
  • Wordpress
  • Adobe AEM

Certificates

  • 2021

    Mastering CX certified

    Forrester
  • 2021

    2021 JUDGE'S Communications Excellence Awards

    GLOBEE AWARDS
  • 2021

    2021 JUDGE'S International Best in Business Awards

    GLOBEE AWARDS
  • 2020

    Forrester CX certified

    Forrester
  • 2018

    Administer and Securely Maintain Adobe Experience Manager

    Adobe
  • 2018

    Develop Websites and Components in Adobe Experience Manager

    Adobe
  • 2017

    The Skill Development and Trained as an SME (Mentor)

    Thammasat Consulting Networking and Coaching Center
04 Portfolio

My Works

  • Principal TH App
    Mobile App
  • SCB FLC
    Web
  • eUnite @Core
    Web
  • TISCO My Fund App
    Mobile App
  • Mazda Skybooking
    Web
  • TISCO Mobile Banking
    Mobile App
  • My PVD My TISCO
    Mobile App
  • Proprakan.com
    Web
  • Somwang.co.th
    Web
  • TISCO Bank
    Web
  • Stronger SME
    Web
  • Sasin Management
    Web
  • Smart Thai BIZ
    Web
  • Maj-Skincare
    Web