Arus Tarawaratit | Customer Experience Designer

⁰² About

Hello There!

I am a Customer Experience Designer who helps transform organizations to move towards a truly digital ecosystem. I will be driving experience design from end to end, including discovery, ideation, conceptualization, detailed design, prototyping, and product validation across multiple products and business areas. In addition, I advocate for design thinking and delivering customer-centric user experiences.

Linkedin : linkedin.com/in/arus-tarawaratit/
Phone : (+66) 80 221 2220
Email : [email protected]

Customer Experience Designer

UX Designer

UI Designer

Digital Product Manager

⁰³ Resume

Experience
Education
Skills
Certificates

expertise

Areas of expertise

> Customer Experience

> User Experience Design

> User Interface Design

> Building Digital Teams

> Design Thinking

> Agile Methodology

> Design System

> Customer Reseach

Work expertise

2020 - Present

First Vice President : Head of Customer Experience
Principal Asset Management Co., Ltd., Thailand
Leading and managing to improve, maintain, and exceed overall customer satisfaction especially with digital products and services. To surface key insights in our customer journey to help with the improvement of Principal products and services.
KPI base on
- CSAT NPS CXI
- Increase user traffic and interactions.
- Support and drive design implementation and development
- Create digital solution
2017 — 2020

Assistant Vice President : UX/UI Team Lead
TISCO Bank PCL, Bangkok, Thailand
Leading and managing TISCO's UX and creative direction for TISCO's Mobile Applications, Web Applications, and Websites. My goals are to:
- Increase user traffic and interactions.
- Create intuitive wireframes and maintain TISCO's UI foundation
- Conduct effective concept and usability testing
- Effectively communicate design ideas, concepts and prototypes to management and business units.
- Support and drive design implementation and development
2012 — 2017

Senior UI Developer
eUnite System Co., Ltd., Bangkok, Thailand
- Developed and defined information architecture
- Handled interaction design for several complex web applications utilizing user Yow diagrams, sitemaps and interactive wireframes
- Delivered and conveyed design concepts to management and business partners
- Delivered front-end programming for web applications
2012

Senior Web Master
Sukishi Intergroup Co., Ltd., Bangkok, Thailand
- Helped to build, design and maintain the company's website.
- Support in execution and planning of online marketing campaigns
2011 — 2012

Marketing & Graphic Designer
In-House Dental Art Co., Ltd., Bangkok, Thailand
- Marketing campaign execution
- Web and marketing material design

Education

2007 - 2010

Bachelor of Education Technology
Burapha University, Chonburi, Thailand

Skills

UX&UI Design
Customer Research
Prototyping
Usability Testing
A/B Testing
Data Research and Analysis
Executive Communication

Design Stack

Web responsive Design
Mobile App Design
Figma
Sketch APP
Adobe XD

Language

Thai 100%
English 60%

Development Stack

Javascript
Firebase
HTML/CSS
PHP
UIKIT Front-end Framework
Hotjar
Dootstrap Framework
Wordpress
Adobe AEM

Certificates

2021

Mastering CX certified
Forrester
2021

2021 JUDGE'S Communications Excellence Awards
GLOBEE AWARDS
2021

2021 JUDGE'S International Best in Business Awards
GLOBEE AWARDS
2020

Forrester CX certified
Forrester
2018

Administer and Securely Maintain Adobe Experience Manager
Adobe
2018

Develop Websites and Components in Adobe Experience Manager
Adobe
2017

The Skill Development and Trained as an SME (Mentor)
Thammasat Consulting Networking and Coaching Center