Customer Experience Designer

Hi, I'm Arus

I'm a

About.

I am a Customer Experience Designer who helps transform organizations to move towards a truly digital ecosystem. I will be driving experience design from end to end, including discovery, ideation, conceptualization, detailed design, prototyping, and product validation across multiple products and business areas.

Expertise

Customer Experience

User Experience Design

User Interface Design

Building Digital Teams

Design Thinking

Agile Methodology

Design System

Customer Research

Skills

UX/UI DesignPrototypingUsability TestingA/B TestingData Research & AnalysisExecutive Communication

Experience.

2020 — 2022

First Vice President, Head of Customer Experience

Principal Asset Management Co., Ltd., Thailand

Leading CX strategy and digital transformation across all customer touchpoints, driving end-to-end experience design for investment products.

2017 — 2020

Assistant Vice President, UX/UI Team Lead

TISCO Bank PCL, Bangkok

Led a cross-functional UX/UI team to redesign digital banking platforms, improving usability and customer satisfaction scores.

2012 — 2017

Senior UI Developer

TISCO Bank PCL

Designed and developed responsive interfaces for core banking applications, establishing the bank's first design system.

2011 — 2012

Senior Web Master

Creative Agency

Managed enterprise web properties and led front-end development for client projects across multiple industries.

2007 — 2010

Marketing & Graphic Designer

Design Studio

Created brand identities, marketing collaterals, and digital campaigns for diverse clients.

Education

Bachelor of Education Technology

Projects.

A selection of projects I've designed and led across fintech, automotive, and digital platforms.

End-to-end digital investment platform redesign for Principal Asset Management, enhancing the customer journey for fund investors.

Principal TH App

Financial literacy campaign platform for SCB, designed to educate and engage users about personal finance.

SCB FLC

Core banking digital platform unifying multiple financial services into one seamless user experience.

eUnite @Core

Mutual fund management app enabling users to track portfolios, compare funds, and make informed investment decisions.

TISCO My Fund App

Thailand's first online car buying platform for Mazda, featuring seamless booking flows and digital-first purchase experience.

Mazda Skybooking

Mobile banking app redesign focused on intuitive navigation, streamlined transactions, and modern UI patterns.

TISCO Mobile Banking

Provident fund management platform providing employees with transparent access to their retirement savings.

My PVD My TISCO

Corporate website for Proprakan, designed with a user-centric approach from discovery research to final implementation.

Proprakan Website

Insurance website redesign with modern UI, clear information architecture, and improved conversion flows.

Somwang Website

Full redesign of TISCO Bank's corporate website, establishing a consistent design language across all digital touchpoints.

TISCO Bank Website

Digital platform empowering SMEs with tools and resources for business growth and development.

Stronger SME

Website for Sasin Management Consulting, showcasing expertise and thought leadership in business consulting.

Sasin Management Consulting

Government digital platform helping Thai businesses access resources, tools, and support services.

Smart Thai BIZ

E-commerce website for Maj Skincare with elegant product showcase and streamlined shopping experience.

Maj Skincare

Let's Work Together

Feel free to reach out

arus-tarawaratit

Email

[email protected]

Phone

(+66) 80 221 2220